Metaio, an augmented reality specialist, is developing an app that allows brands to place 'virtual ads' in real places like landmarks or tourist attractions for consumers to view via their mobile phone.
Employees are a key element in social business. Designing roles for employees in social business requires particular thought around ecosystem (i.e. how they connect with others), hivemind (i.e. their level of social calibration), and dynamic signaling (i.e. content creation and distribution).
